Juli Cooper

Marketing Leader | Strategist | Growth Wizard

Data-driven strategic growth marketing leader and tech stack owner with experience in go-to-market initiatives, growth, lead generation, performance marketing, demand generation, SMM strategy, SEM strategy, conversion rate optimization, content strategy, marketing automation, events marketing, partnerships, and business development strategy.

 
 
 
 
 
 
 
 
 
 
 
 
 
<b>Juli</b> Cooper
  • 10 + Years of Experience
Marketer

Achievements

Competancies

my Skills

Growth Marketing

Deploying innovative nontraditional tactics to get customers' attention.

Marketing Automation

Fluent in marketing automation systems including Hubspot, Pardot, Custumer.io, Active Campaign, and others.

Events Marketing

Conducting lead generating webinars, live comarketing initiatives, and leveraging conference campaigns.

Content Strategy

Planning, writing, and editing SEO-based customer blogs, one-pagers, white papers, and custom pieces.

Performance Marketing

Data-driven PPC, SEO, social media advertising, and email marketing to maximize ROI.

Business Development

Planning and conducting automated email and social cold outreach campaigns and AI cold callers.

Demand Generation

Driving demand through content, lead nurture, inbound and outbound, and account-based marketing (ABM) to convert leads into loyal customers

Team Leadership

Equipping and guiding teams to success through strategic planning, collaborative teamwork, and effective communication, driving high-impact campaigns

P.R.

Building media relationships, conducting journalist outreach, coordinating newswire distribution.

Skills

Industry Experience

Industries

Tech Stack

Utilized Tools
Tech Stack

Portfolio

my Examples of Work
Portfolio

Testimonials

Working with me
Laura Dunworth

“Juli is wonderful to work with! We needed help with every aspect of Marketing and Juli does not disappoint! She set up our social media accounts and maximized traffic to our website through
creative and time-saving strategies. She has helped us to organize our leads and create engaging content. We look forward to our continued partnership with Juli, and continued growth
for our business!”

 
 
 
Laura Dunworth
Freelance Client, The Retreat at Crystal Creek
Jonathan Fawcett

“Efficient. Encouraging. Effective.

Juli Cooper is a thoughtful and insightful leader who strives to set up her team and the company for success. She doesn’t waste time, but serves efficiently to finish strong on each and every project.

Juli demonstrates professionalism and goes to bat for colleagues, partners, and affiliates. In addition to being a strong listener, Juli encourages professional development for her team members while championing an environment that births new ideas to explore. She ensures that her direct reports have the tools and resources they need to get the job done.

Juli excels in learning and implementing effective marketing strategies to help the organization thrive. Her ability to create reports, anticipate the trends, and adjust accordingly is nothing short of astonishing. She is a force to be reckoned with, has a sharp mind for marketing, and leaves peers (like myself) grateful to be working alongside her.”

 
 
 
 
Jonathan Fawcett
Direct Report, Barna
Sabrina Manville

“Juli was an excellent addition to our small team; as the sole marketer for a brand new
experimental product, she jumped right in and developed and executed a plan that quickly grew the audience, tested lots of different messages and tactics, and adapted to incorporate customer insights along the way.

She also synthesized her findings for the leadership team to inform some important business
decisions. Juli is a true self-starter with a bias to action and attention to detail, has experience creating campaigns start to finish in a wide variety of channels, and was creative and flexible as
we learned and our strategy shifted. She was also a pleasure to work with.

Our company has resourced marketing in various ways over the years and it’s very hard to find great marketers with a breadth of experience and also willingness to do the hard work. Juli has
both! ”

 
Sabrina Manville
Founder & Direct Manager, Edmit
Indra Sofian

“Juli is an awesome marketer. She built our whole paid ads strategy and operation from nothing and helped us set solid disciplines and processes in the way we tracked, measured, and analyzed our growth metrics. I could generally trust that Juli could get the job done with anything
she was working on. I also appreciate her direct communication style!”

 
 
 
Indra Sofian
Founder & Direct Supervisor
Nicole Rim

“Having worked with Juli on a number of projects, I am simply amazed at her lightning speed
mind to grasp all the complexities of the digital landscape for marketing strategy. Her innovative
and technical skillsets provide an uncanny ability to foresee trends that will drive a business towards growth. Juli is a passionate advocate for justice and equity, and it is a privilege to have worked alongside her. ”

 
 
 
Nicole Rim
Cofounder, EZER Creative
Sarah Rumeau

“Juli is truly a star performer and teammate in every sense of the word, excelling in her ability to harness all levels of organizational growth. She utilizes her unique tenacity to build scalable structures from the ground up and specializes in targeting key growth accelerants. Distinctively,
you will also find that she operates with a commitment to promoting human dignity and value of those she works with and serves. “

 
 
Sarah Rumeau
Direct Supervisor, Gordon-Conwell
Testimonials

Marketing Perspectives

Growth Tips
June 4, 2024
Cardless Free Trials

Free trials: To ask for a credit card or not? Here’s why offering free trials WITHOUT needing a credit card…

June 4, 2024
Removing Landing Page Friction

Sometimes, marketing is just about making things easy for people who already want what you’re offering. Here are some simple…

May 22, 2024
Cognitive Bias: Anchoring

Understanding cognitive biases can transform your marketing strategy. One of the most impactful biases is Anchoring. Anchoring is the cognitive…

Growth Tips

Training

Education and Certifications
Executive MBA, Quantic School of Business and Technology
Specializations: Blockchain, Startup Entrepreneurship, Strategic Leadership

User Onboarding 101 | APPCUES

Copywriting and Product Messaging | CXL

Certified Growth Marketer | GROWTHX ACADEMY

 
 

Airtable Academy | AUTOMATOR’S HQ

Marketing Cloud Account Engagement Specialist Training | SALESFORCE/PARDOT

Google Analytics 4 | CXL 

 
 
 

Landing Page Optimization | CXL

Cold Email Academy | MAILSHAKE

Inbound Marketing | HUBSPOT

 
 
Training

Contact Me

Let’s Talk
Address
Beverly, MA
Freelance
Available Now
Email
juli@julicooper.com

    Contact Me