Annual Progress Report - Chronicled
The Challenge:
In my work as Head of Marketing at Chronicled, one of my tasks included spearheading the 2023 MediLedger annual report. I wanted this initiative to thoughtfully increase brand presence and build trust with our enterprise customers. We also wanted to showcase our new health system solution.
My work included guiding the thematic scope, obtaining customer interviews, ghostwriting articles for our leadership team, directing the design direction, ensuring a cohesive and compelling narrative throughout the report, and strategizing distribution.
The Results:
I led the report’s creation from start to finish, ensuring it was widely distributed and effectively used in our marketing efforts. We utilized pull quotes from the interviews across various marketing collateral and printed copies for distribution at conference in addition to conducting promoted email campaigns. This comprehensive approach not only met our immediate goals but also significantly enhanced brand trust and perception throughout the duration of our annual year.
By transforming the customer interview process into a more efficient digital survey, I ensured a higher participation rate and richer content for the report. The successful distribution of the report across both digital and physical channels, including its use in advertising and at conferences, led to wider-reaching brand engagement.
