One of the simplest yet often overlooked conversion optimizations–load speed.
If your site takes longer than 2 seconds to load, you’re going to lose customers before they even see your content. It doesn’t matter how great your design is if visitors bounce before they see it.
Use tools like GTmetrix and Google PageSpeed Insights to ensure your site loads quickly. Both provide valuable insights and actionable tips to help you optimize performance. Every millisecond counts in retaining and converting visitors.