Understanding cognitive biases can transform your marketing strategy. One of the most impactful biases is Anchoring.
Anchoring is the cognitive bias where individuals judge the rest by the first piece of information they receive. This initial reference point sets the tone for all other judgments and decisions.
For example, if you’re highlighting a discount, start with the original price to emphasize the value of the deal:
“Originally priced at $500, on sale for $299!”
By anchoring your audience’s expectations, you can create a powerful perception of value and drive more conversions.