Free trials: To ask for a credit card or not?
Here’s why offering free trials WITHOUT needing a credit card is a win-win for everyone:
- Build Trust: No hidden fees, no surprise charges. Customers appreciate the honesty, and we build a stronger relationship from the get-go. This is huge in 2023 when customer B.S. meters are off the charts and authenticity is key.
- Increase Your Reach: More people are willing to give our product a shot when they don’t have to worry about payment details. More leads, less friction, more value, more conversions when the time comes!
- Easy Onboarding: Quick and hassle-free access to our product means a smoother user experience. Happy customers, happy us!
- Data & Insights: We get valuable insights into a broader set of user behavior for free, helping us fine-tune our product and tailor our marketing strategies.
TLDR: No-credit-card-required free trials = less friction, earned trust, more leads, happy customers, and more data.