A user lands on your purchase page, digs around a bit, but doesn’t seal the deal. Why?
They were interested enough to explore, but something stopped them.
That “something” is the million-dollar question.
- Is the price point a hurdle?
- Are there questions our landing page isn’t answering?
- Are we failing to convey the value of our product effectively?
- Where are the friction points that are turning potential conversions into missed opportunities?
Exit-intent surveys are my go-to investigators, helping answer these questions directly from the user’s perspective.
They capture real-time feedback just as a potential customer is about to leave a site, giving us insights that we can immediately act on to boost conversions.
If you’re curious about what tools I prefer, here are my top picks: OptinMonster, Qualaroo, and Hotjar | by Contentsquare.
These tools help me turn an exit into an opportunity for insights and improvement.